Our People


Our People

We believe in gathering the best talents to achieve the impossible. We constantly seek out talents to join us. With different talents and experiences available in our team, we are able to deliver the right solutions with the right approach to our clients.

Chia Jee Chew

CEO & Co-Founder

B.Eng (University of Melbourne) • Certified NLP Practitioner • FLMI (LOMA) • Certified Trainer by HRDF
Mindset, Soft-Skill, Team Management, Customer Service

• More than 10 years of training experience in various industries, mainly in the insurance industry for sales
• Versatile, passionate and result-oriented trainer, able to deliver training in English, Mandarin and Cantonese
for audiences of varying educational and cultural backgrounds

Winnie Law

Director & Co-Founder

B.BA in Marketing & Human Resource (University of Derby) • Certified NLP Practitioner • FLMI (LOMA) •
Certified Trainer in numerous programmes including 7-habits
Sales Management, Customer Service, Critical Thinking

• More than 10 years of experience in the field of training management and learning & development
• Consistently helped CEOs, Sales Directors, Agency Managers, Human Resource Managers, Learning &
Development Managers, Business Development Managers, entrepreneurs and business owners
understand the needs of their organisations and provide the right solutions


Jayden Chen

International Speaker and Barrister-at-Law

Bachelors of Law, Cardiff University (UK) • Author of Selling Insurance with NLP (Singapore), Author of Estate Planning Wisdom • Certified NLP Practitioner, Life Coach, Master Class Trainer • Former Assistant Director of Agency (Prudential), Former Regional Sales Manager & Training Manager (HLA)


  • Jayden Chen is a Life Insurance Business Consultant, Trainer, Speaker and Author. He specialises in working synergistically with life insurance agencies to achieve breakthrough in both sales and recruitment through his practical sales training programs, innovative recruitment drives, and powerful seminar – selling events.
  • All training programs offered by Jayden have been field-tested to be highly effective. They are highly product and results oriented and have helped many agents achieve premium size as large as RM30,000 to RM100,000 FYP within a short time after training, this is supported by the many testimonials from his participants.
  • Jayden has more than a decade of experience in the life insurance industry. He was the former Training Manager and Regional Sales Manager for Hong Leong Assurance Berhad, and has led his team of only about 30 consultants to become the 2015 National Champion with an outstanding FYP of 17.6M. After leaving HLA, he also held the respectable post of Assistant Director of Agency with Prudential Assurance Malaysia Berhad. Jayden is a lawyer by training, and was called to the UK Bar in 2005 and the Malaysian Bar in 2006. He is an author of three books on sales and financial planning.