PW005
Digital Fluency

Key Topics:

1. Define artificial intelligence and its key concepts.

2. Potential of ai in transforming marketing strategies.

3. Real-world examples of ai-driven marketing campaigns.

4. The evolving expectations and preferences of modern consumers.

5. The impact of digital technology on consumer behaviour.

Key Topics:

1. Introduction to AI and its applications in marketing

2. Personalize marketing campaigns based on individual customer preferences.

3. Segment customers effectively to target specific audiences.

4. The benefits of personalized marketing.

5. AI-powered customer segmentation and targeting

6. Predictive analytics for customer engagement

7. Strategies for leveraging predictive analytics to enhance customer engagement.

Key Topics:

1. Importance of AI in today's digital landscape.

2. The role of ai in social media marketing

3. The challenges faced by brands in the digital age, such as changing consumer behavior, market saturation, and competition.

4. AI solutions for enhanced customer engagement

5. Content generation

6. Social media advertising

7. Community management 

8. Influencer marketing.

9.  Real-world examples of how ai is being used to enhance customer engagement and brand growth.

Key Topics:

1. Improved customer satisfaction: Personalized experiences, 24/7 support, and timely responses.

2. Increased efficiency: Automation of repetitive tasks, data analysis, and content creation.

3. Enhanced decision-making: Data-driven insights and predictive analytics.

4. Competitive advantage: Staying ahead of the curve with innovative AI-powered strategies.

5. Cost savings: Reduced marketing expenses through targeted campaigns and optimised resource allocation.

Key Topics:

1. Introduction to AI: Basic concepts, types of AI, and real-world examples.

2. Data Collection and Preparation: Understanding data sources, cleaning, and preprocessing techniques.

3. Machine Learning Basics: Supervised and unsupervised learning, regression, and classification.

4. AI Tools and Platforms: Exploring user-friendly AI tools like Google Cloud AI Platform, IBM Watson, and Microsoft Azure AI.

5. Ethical Considerations in AI: Bias, fairness, and transparency in AI applications.

6. Explainable AI: Understanding the decision-making process of AI models.

7. AI for Social Good: Using AI to address social and environmental challenges.

8. AI and the Future of Work: Exploring the impact of AI on jobs and the workforce.

Key Topics:

1. Social Media Listening: Monitoring social media conversations and analyzing sentiment.

2. AI-Powered Content Creation: Using AI tools to generate content ideas and write copy.

3. Social Media Analytics: Tracking key metrics and measuring campaign performance.

4. Chatbots for Social Media: Implementing chatbots to engage with customers on social media.

5. Influencer Marketing: Identifying and collaborating with relevant influencers.

6. Predictive Analytics for Social Media: Forecasting future trends and optimizing campaigns.

7. Natural Language Processing for Social Media: Understanding and responding to customer sentiment.

8. Social Media Automation: Automating tasks like scheduling posts and responding to comments.

9. Social Media Data Science: Advanced data analysis techniques for social media insights.

10. Real-time Social Media Monitoring: Tracking social media conversations in real-time.

Key Topics:

1. Digital Marketing Fundamentals: Understanding the digital marketing landscape, key concepts, and its importance.

2. Setting Up a Digital Marketing Strategy: Defining goals, target audience, and key performance indicators (KPIs).

3. Content Marketing Basics: Creating engaging content for blogs, articles, and social media.

4. Search Engine Optimization (SEO): Improving website visibility on search engines.

5. Social Media Marketing: Leveraging social media platforms to reach target audiences.

6. Email Marketing: Building email lists and crafting effective email campaigns.

7. Pay-Per-Click (PPC) Advertising: Understanding PPC advertising concepts and running effective campaigns.

8. Digital Marketing Tools and Technologies: Exploring essential tools like Google Ads, Google Analytics, and social media management tools.

Key Topics:

1. Content Marketing Strategy: Developing a content calendar and creating high-quality content consistently.

2. Social Media Advertising: Running advanced social media ad campaigns, including retargeting and lookalike audiences.

3. NewsLetter Marketing Automation: Using automation tools to personalize newsletter campaigns.

4. Affiliate Marketing: Partnering with other businesses to promote products or services.

5. Influencer Marketing: Collaborating with influencers to reach a wider audience.

6. Video Marketing: Creating and promoting effective video content.

7. Digital Marketing Ethics and Legal Compliance: Understanding ethical considerations and legal regulations in digital marketing.

8. Conversion Rate Optimization (CRO): Improving conversion rates through A/B testing and user experience optimization.

Key Topics:

1. Programmatic Advertising: Using automated bidding and buying of digital advertising.

2. Artificial Intelligence (AI) in Digital Marketing: Leveraging AI for personalized marketing, chatbots, and predictive analytics.

3. Data-Driven Decision Making: Using data to inform marketing strategies and measure ROI.

4. Digital Marketing for Social E-commerce: Optimizing online stores for social media.

5. International Digital Marketing: Adapting marketing strategies for different countries and cultures.

6. Digital Marketing for B2B: Targeting businesses as customers and building strong B2B relationships.

7. Digital Marketing for Non-Profit Organizations: Using digital marketing to raise funds and create social impact.

8. Emerging Digital Marketing Trends: Staying updated with the latest trends like voice search, augmented reality, and virtual reality.

9. Digital Marketing Leadership: Leading and managing a digital marketing team.

10. Digital Transformation: Driving digital transformation within organisations.